16 Mar 2010
MARS AND THE SCOTTISH FA ANNOUNCE 4-YEAR PARTNERSHIP
Mars announces SFA partnership
Octagon UK has successfully assisted MARS with their strategic property selection and negotiations leading to a four-year agreement to sponsor the Scottish FA.
The long-term partnership - which runs until July 2014 - will see MARS involved with The Scottish FA in a number of key areas of Scottish football:
Working as a partner with the Scottish FA over the next four years on a new initiative to encourage adults to get back into playing football
Official Partner of the Scottish FA
Official Partner of Scottish Teams
This partnership with is part of MARS’ expanding commitment to football in the UK. In October 2009, MARS announced a long-term partnership with The FA in England, which made the brand Official Supplier to the England Team until end of July 2010 and, subsequently, Supporter of the England Team from August 2010 to July 2014.
Phil Carling, Octagon’s Global Head of Football, said: “We are delighted to have negotiated this deal on behalf of MARS, which represents an exciting new addition to their sponsorship portfolio, and demonstrates their commitment to football in the UK. We look forward to continuing to deliver consultancy and expertise on a day to day basis, in order to ensure a fully integrated Scotland strategy for MARS”
Steve Jones, MARS’ Brand Manager adds: “We are proud to become a partner of Scottish football, and look forward to working with the Scottish FA, with a focus on encouraging our consumers to play more football as part of a healthy and active lifestyle. We would like to thank Octagon for all their work in helping to make this deal happen, and look forward to continuing to work with them in order to bring it to life.
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Octagon is the world’s largest sponsorship consulting practice and a pioneer and leader in athlete & personality representation and management.
With more than 800 employees globally, Octagon manages and influences some $3 billion in sponsorship rights fees and activation, works with hundreds of blue-chip corporate clients and more than 800 athletes & personality clients and manages more than 5,000 events annually.
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