17 Apr 2008
Nick Massey, CEO Octagon Europe & Middle East, today announced the appointment of Glenn Lovett as the new Vice President of Cricket
Lovett will head the Cricket Division to develop new business alongside the existing portfolio of cricket clients that includes the award winning strategic and exploitation work with NatWest.
An Australian and a former professional Australian Football League player, Lovett was previously Managing Partner of one of Australia’s leading brand and sponsorship agencies, Crowe Lovett (now Gemba Group). He worked with many of the world's leading brands, governing bodies, media organisations and athletes to provide business, brand and marketing solutions. This included working with Fosters on their sponsorship of the VB one-day series and Australian cricketers, Shane Warne and Shane Watson. Prior to this, Lovett had stints at global management consultants Booz Allen Hamilton, and in sports marketing for Nike Australia.
Moving to the UK in late in 2006, Lovett headed business development at digital specialists Red Bee Media until joining Octagon at the start of April.
Commenting on the appointment Nick Massey said "I am delighted to welcome Glenn to Octagon; he brings with him a wealth of experience to extend the specialised expertise in our Cricket Division. He has unparalleled knowledge and unique insights not only in sport but across the digital landscape that will deliver high value solutions for brands.”
Lovett added "I am hugely excited about my role at Octagon, the prospects for growth across cricket as the sport experiences unprecedented change and new developments this presents a unique opportunity for us as an agency to showcase our expertise globally. I am looking forward to maximising Octagons involvement at what is a very exciting time for cricket as a sport."
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Notes to Editors:
Octagon is a world leader in sport, music and entertainment with global expertise in marketing, sponsorship, consulting, athletes and personalities, event management, rights representation, marketing solutions, licensing and merchandising, talent procurement, television rights and production.
As part of The Interpublic Group (NYSE:IPG), one of the world’s leading organisations comprised of advertising and marketing services agencies, Octagon employs marketing specialists based in major markets on six continents.
For further information please visit www.octagon-uk.com, contact Matt Hales on +44 (0) 207 862 0122 or email matt.hales@octagon.com