We have created the Octagon Insight Series as an innovative platform within which to discuss and debate the key issues in marketing and sponsorship.
These Octagon-owned events are driven by panels of industry experts including the media, governing bodies, athletes and sponsors. The focus is on global themes in sport, music and entertainment that are active and not yet being addressed.
We examine the impact of the new realities of marketing e.g. increased distribution channels, rich, savvy but time-poor consumers and consumer-driven content. We look at the challenges facing brand owners in engaging consumers and those facing rights holders in maximising value in a highly competitive market place.
These events represent an opportunity to join a select audience in an intimate, interactive forum. They provide great networking opportunities and offer insight into a variety of sponsorship platforms and properties.
Recent events have examined issues such as whether there is too much cricket, whether brands are driving business benefits from their investments in golf and how the UK truly feels about London 2012.
For more information, contact us