Octagon’s experience in the world of sailing is a compelling proposition for any brand considering the sport as part of a sponsorship or marketing strategy. We have worked as a rights holder, on behalf of brands and have represented the most famous sailor in Britain, Dame Ellen McArthur, for the last six years (in conjunction with Offshore Challenges).
We organised the entire commercial programme for the Swedish Match Race until 2003 and created the Teacher’s Whisky Round Britain Challenge in 1995.
We have a special relationship with the Volvo Ocean Race, having developed and implemented Ericsson’s entire campaign in 2005-6 and provided commercial assistance in the lead up to 2008-9.
Additionally, in conjunction with iShares, we helped create one of sailing’s most exciting new properties, the iShares Cup – a new European Circuit for the multi-hulled Extreme 40 class.
Knowing port from starboard!
Our experience is complemented by true sailing expertise within the organisation. As a result, Octagon is well-placed to help brands navigate around the world of sailing.
We are at the forefront of its development and can provide strategic advice and insight into commercial relationships within the sport. It is a unique category that provides brands with the opportunity to meet many different business objectives through distinctive marketing platforms.
What’s on the horizon?
The demographics associated with sailing are what typically attract brands to the sport, with considerable investment from the financial services sector. The platform is very mobile and, used effectively, can provide brand exposure and strong international reach across markets through a single campaign.
Sailing also positions brands in spectacular natural environments, providing positive brand associations. In addition, the introduction of events like the iShares Cup is making the sport much more accessible - to bigger audiences that are switching on to a genuinely exciting spectacle.
To find out more, contact us