As an ever increasing number of brands invest in event creation, management and ownership, enhancing reach and providing consumers with the opportunity to engage with these events are the key challenges.
At Octagon, we have been helping brands to do this for many years. We have helped our clients identify the right partners, worked alongside them to derive the most value from these relationships and have often directly undertaken specific roles in media production, sales and distribution. We have co-produced and identified broadcast platforms – always delivering against brand and business objectives.
Getting media amplification right is even more important in the digital era - consumers are now even harder to reach. It is vital to know how to reach them but also how to tailor content across platforms. We are comfortable operating in this new environment and experienced in doing so.
So, whether you are looking for traditional or digital broadcast platforms, Octagon can enhance the reach of your events and engage your consumers.
How we’ve helped >>>
Victor Chandler - VC Poker Cup
Looking to position themselves as the world’s leading poker brand in a sector experiencing hyper-growth, Victor Chandler came to Octagon. Together we created the definitive poker tournament, online and off, targeting both professionals and amateurs.
The key challenge of this initiative was to create an event that would be a credible experience for players and a TV programme demonstrating how top-class poker should be played. It was essential, in creating this event, to capture content and secure TV platforms in Victor Chandler’s key markets across the world.
The tournament, played over five days and filmed at Teddington studios, generated over sixty hours of footage. This footage was then edited into seven, hour-long programmes. In the UK, these were broadcast primetime on Sky Sports 2 over seven consecutive nights.
Reaching a global audience, the VC Poker Cup was also syndicated internationally and shown on terrestrial or satellite platforms in nine carefully selected countries - mapped against Victor Chandler’s key markets.