It’s not how much you pay for your rights, it’s what you do with them that counts!
This is the Octagon philosophy, which we use to drive the partnerships with our clients and their sponsorships. We firmly believe that acquiring rights is only the beginning of a truly successful sponsorship. Finding the best way of activating and leveraging the rights you have acquired is more important than the initial buying decision.
Whether you are seeking to build brand awareness, educate your traditional consumers or connect with new consumers, our award-winning approach to activation will help you stand out in a crowded marketplace.
We pride ourselves on engaging consumer passions to deliver tangible results and return on investment. We achieve this through a creative rights exploitation process and an in-depth understanding of our clients, their brands and their target audiences.
How we’ve helped >>>
MasterCard - UEFA EURO 2008™
As an official sponsor of the UEFA EURO 2008™, MasterCard had the opportunity to increase brand preference, solidify its position as a top supporter of European football and measurably drive business. To grasp this opportunity, MasterCard turned to Octagon, their sponsorship partner of over eighteen years.
Octagon developed a robust activation and leverage strategy that delivered among other things measurable business outcomes and a proprietary asset management system. The programme focused on a targeted spokesperson program, the integration of cutting-edge MasterCard products and technologies and strategic partnerships with other sponsors. Each of these initiatives was embedded in a broader context of hospitality and experiential activation activities on-site and at official public viewing events.
Effective asset sell-in and distribution ensured a truly global engagement with the property and resulted in one of the most successful sponsorship campaigns in MasterCard’s history.
When the final whistle blew, it was clear that MasterCard’s UEFA EURO 2008™ assets had delivered for the business and that Octagon had helped devise and execute a more tangible, effective and measurable sponsorship activation than ever before.