Octagon understands that creative, proactive media relations and PR can be crucial to delivering the full value of any sponsorship investment or marketing programme.
Our thinking is always innovative, making our clients’ marketing assets work harder. We believe that media relations and PR are vital weapons in the armoury of a brand.
The spectrum of media relations and PR, however, is broad. It ranges from traditional media servicing to the dynamic, innovative approaches that we employ. We clearly deliver messages to target audiences and amplify brand values to fully exploit every aspect of the investment.
The key to success is understanding how the media works. We work closely with our clients to ensure messages are packaged, delivered and received in the most appropriate way. We draw upon our close working relationships with the media and our comprehensive experience of delivering the most successful sponsorships.
How we’ve helped >>>
NatWest Cricket
As a well-known partner of English cricket, NatWest has the opportunity to ensure its sponsorship investment provides a platform to build brand awareness, whilst also raising its profile as a responsible corporate citizen across a number of cricket properties.
Octagon is NatWest’s cricket sponsorship agency. Our role incorporates NatWest CricketForce, the domestic NatWest Pro40 competition, the NatWest Series and International Twenty20 matches.
As an integral part of this partnership, we provide the essential combination of in-depth, long-standing relationships with key media and unparalleled understanding of the cricket audience.
Over the past eight seasons, we have taken a proactive and creative approach to communicating key brand and sponsorship messages, using innovative campaigns to reach target audiences.
We have created value-added content (e.g. NatWest Pose with the Pro's), sold-in exclusive content to key media (e.g. NatWest Speed Stars feature in Sunday Times) and managed major announcements and press launches.