Working with Octagon minimises the risks associated with your rights and maximises the value.
Rights negotiation can seem daunting and complex, but Octagon’s collaborative approach and unparalleled experience of sponsorship properties provides our clients with peace of mind. We have negotiated thousands of agreements over the years, from £50,000 to £500,000,000!
When Octagon is involved, high-value agreements are always reached. We ensure our clients’ rights are fully aligned with their business objectives and that their relationships with rights holders start on the right foot.
How we’ve helped >>>
UPS Beijing 2008 Olympic Games
Following a comprehensive assessment of the opportunity involving UPS HQ and Octagon, a decision was taken to pursue a sponsorship of the 2008 Olympic Games. The objective was, through a consultative relationship-building approach, to create a ‘category of one’.
With Octagon’s guidance, UPS engaged the Beijing Olympic Organising Committee (BOCOG) early. The approach we took ensured that the final category description (Logistics and Express Delivery) was ‘on-message’ and met the needs of the UPS brand. A compelling offer was then made that maximised value - as only a small fraction of the UPS’ investment in China.
The relationship and trust that Octagon helped to develop between UPS and BOCOG during the negotiation process laid the foundation for a strong partnership going forward.