When it comes to engaging consumer passions, there’s nothing like the sparkle that a star can bring to a sponsorship property!

Whether securing and managing brand ambassadors to make marketing assets work harder or utilising athletes and personalities to inspire market-leading grassroots sport programmes, Octagon leads the way.

Our approach is based on understanding our clients and the core objectives of their brands and programmes. Combining this approach with our consumer insights enables us to identify the right ambassador – to add stature to a campaign, inspire the next generation, build the profile or engage a business audience.

We provide a 360 degree service that drives the maximum value – identifying potential ambassadors, negotiating and securing contracts, delivering rights, managing approvals and appearances, liaising with agents and implementing a full review and evaluation programme.   

How we've helped >>>

Tesco Sport For Schools & Clubs

Athletes are at the heart of Tesco Sport for Schools and Clubs Programme, bringing the ‘healthy, active lifestyle’ scheme to life.

The core objectives of this fully integrated marketing programme are to get more people active, whilst strengthening ties with and delivering benefits to local communities.

The scheme provides millions of pounds of sports equipment to schools and clubs, and hundreds of coaching sessions each year.

As the chosen agency of Tesco, Octagon created partnerships with sporting bodies to deliver coaching sessions, recommended and contracted three current, relevant, approachable athletes to act as ambassadors for the programme benefiting hundreds of schools and clubs.

Paula, Frank and Jason have created excitement and awareness and given the programme authenticity – encouraging schools, clubs, parents and kids to actively participate. They have also been integrated into every element of communication including above the line, PR, website, point of sale and promotional activity.