Octagon has the greatest motorsport experience of any of the global sports marketing agencies - operating across America, Asia, Australia and Europe. Working with brands to engage consumers through their passion for motorsport is just one part of our heritage - at various times our involvement has also extended into track ownership of Brands Hatch, event promotion of the British Grand Prix and series ownership through World Superbikes.
It is no surprise therefore that our relationships extend across all aspects of the sport - rights holders, brands, teams and all major stakeholders, as well as motorsport and lifestyle media.
A driving force on and off the track
We leverage sponsorships on behalf of major global brands and provide strategic advice. Wherever the sport touches consumers - from full hospitality programmes and factory visits to retail and product initiatives – we ensure that the only spills are on the track.
We have brought sponsors to a variety of race series, including Grand-Am and Formula 1. We also work closely alongside Sprint Nextel, The Home Depot, Bank of America, DLP and Allstate to activate their investments in NASCAR in the USA. In Formula 1, we have delivered global hospitality and leverage programmes for Scuderia Ferrari and local programmes for Vodafone McLaren Mercedes. We own, promote and manage Targa Tasmania (the largest tarmac rally in the world) and the Australian Safari (Australia’s Paris Dakar), both key events in the Australian motorsport calendar.
The inside line on fans
Passion Drivers™ provides our clients with a unique understanding of motorsport fans. In F1 for example, it enables our clients to target and engage the right consumers - from the ‘Tifosi’ that passionately support their favourite drivers to the ‘Advanced Motorists’ that are more intrigued by the technical side of the sport.
To find out more, contact us