32 billion viewers watched The FIFA World Cup 2006™ and 270 million people play football regularly, whilst FIFA has more member countries than the United Nations! As the world’s most popular game, football has an unrivalled power to reach massive, passionate and ubiquitous audiences. It is the highest earning sport in terms of sponsorship money and the richest in terms of commercial rights.
The global expert for the global game
For brands seeking to engage the billions for whom football is an all-consuming passion, in a crowded and challenging environment, Octagon is the global expert for the global game. We offer unparalleled expertise, proprietary insights, an unmatched heritage and a global footprint. This is what sets us apart in a world in which everyone has an opinion.
We have worked in more markets for longer than anyone else, on a wider portfolio of football competitions. Our relationship with MasterCard covers all elite level competitions, including five World Cups, four European Championships and eight Champions League campaigns.
We have worked with all major rights holders, from The English Premier League to Liverpool Football Club. Whether it is our strategic delivery for Mars, our grassroots work with Tesco, utilising Pele and Jurgen Klinsmann as brand ambassadors or our beach soccer joint venture with FIFA, we are a respected and established part of the sport’s fabric.
Engaging fans
In a world in which rights inflation is a major concern, unlocking the value of football, optimising investments and delivering ROI is critical to all brands. It is therefore essential that they understand the widely differing nature of fans’ engagement with football across different markets.
It was Octagon that discovered the existence of a three-speed market within football’s development, whilst our proprietary analysis of football consumers provides a strategic understanding of the challenges posed by leveraging football assets.
Passion Drivers™ provides our clients with a unique understanding of football fans on a global basis. Whether it is the partisan club football fanatics in England or the casual television viewers in the Far East, we are able to shape marketing and sponsorship strategies that engage consumers on an emotional level.
To find out more, contact us