Unlike most sports, cricket is more than one game – a three hour Twenty20 match starkly contrasts with the multitude of intricate battles within a Test Match. Given the available formats and sponsorship properties, it is essential that brands understand the breadth and complexity of cricket fans and their passions. Cricket provides unique opportunities for well-informed sponsors that are prepared to look beyond traditional demographics.
A long and productive innings
Octagon is proud to have worked alongside NatWest - one of the game’s longest-standing and most well-respected sponsors - at all levels of the game. Octagon has consistently pushed the boundaries and developed a multi award-winning sponsorship for the benefit of the game, the community and NatWest.
Innovation has been crucial in evolving this long-running sponsorship investment including the first floodlit and International Twenty20 matches - events that have become highlights of every British summer. From introducing improved branding opportunities at the grounds to creative break bumpers during live TV coverage, the influence of Octagon is clear.
The full range of strokes
Octagon has delivered a range of services to brands in cricket - from strategy and consulting to event execution, hospitality, media relations and PR. We are equally committed to managing the careers of high-profile international cricketers such as Darren Gough and maximising commercial revenue for rights holders. The nature of our involvement in the game demands strong relationships with key stakeholders, and we are well-connected from clubs to counties, media and Team England.
Passion Drivers™ allows our clients to shape their marketing strategies more effectively by targeting and engaging the right consumers for their brand. Our three typologies include the ‘Test Match Specials’ who engage with the sport via the TV or radio, to the ‘Barmy Army’ for whom cricket is all about the live spectacle and social scene.
To find out more, contact us