Gained over 20 years and nine Olympic Games across five continents, Octagon has a depth of Olympic marketing expertise that is second-to-none. We feel honoured that so many leaders - brands, athletes and governing bodies - have valued our insight and creativity, trusting us to help them achieve their goals, ambitions and dreams.
Gold medal performance
We have worked with over thirty Olympic sponsors – Cisco, IBM, UPS, BMW, Motorola, AMP, Bank of America, Alpha Bank, Manulife, Yanjing, Great Wall and Li Ning to name just a handful. We have managed the careers of Olympic champions - with those we manage amassing 32 gold medals in the last two Games alone!
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A 360° perspective
Our perspective on the Olympic movement is 360 degree, based on an in-depth understanding of the role marketing plays and the relationships that make it tick. Beyond our work for sponsors, we have advised the IOC as well as numerous OCOGs and National Olympic Committees, providing strategic advice and counsel. In addition, we have worked with numerous bid cities as diverse as Klagenfurt and Moscow.
We have also negotiated on behalf of our corporate clients – with Worldwide (TOP), Olympic Organising Committees, National Olympic Committees and National Governing Bodies – securing ‘win-win’ outcomes through a rigorous approach and an in-depth understanding of both sides of the table.
Passionate about London 2012?
Passion Drivers™ allows our clients to shape their marketing strategies more effectively, by targeting and engaging the right consumers for their brand. In the case of London 2012, our five typologies include the cynical ‘White Elephants’, concerned about the mounting cost of the Games, and the ‘Union Jacks’ who want nothing more than British medal success on home soil.
To find out more, contact us