In a market in which global outlays on sponsorship should reach US$43.5 billion*, the insights, expertise and global network of our Commercial Partnerships Division enable rights holders to access the key players in the sponsorship market.
We work collaboratively with our clients to define and implement commercial strategies – identifying, creating and packaging rights holders’ commercial assets.
From naming rights to club, league, shirt and event sponsors, we identify, approach, negotiate with and secure commercial partners for our clients.
In addition, in a world where hosting sporting events is becoming a key driver of cities and countries’ global marketing strategies, we source and secure appropriate locations for event owners.
In summary, CEO’s trust us to get the job done and generate the maximum value.
[*2008, www.sponsorship.com]