Events provide a unique opportunity for brands to emotionally connect with their consumers.
With over 3000 events worldwide managed by Octagon every year, we are at the forefront of engaging consumers through their passion for sport, music and entertainment. Our insight-led approach, based on a unique understanding of fans, creates events that deliver against objectives.
From secret gigs and grassroots sports initiatives to international sporting events, we understand the world of events and the experiences it creates. Whether creating bespoke events or managing sponsors’ interests around existing platforms, our focus remains the same – to deliver against brand values and business objectives.
The quality of our relationships with partners and suppliers and our exemplary project management disciplines are integral to every successful event. Our clients value the quality and creativity of our approach and our solutions-orientated attitude. Our experience of managing complex events and programmes gives them peace of mind.
How we've helped >>>
Kronenbourg Cup - Beach Soccer
Kronenbourg needed to find an engaging way to reach their target audience of 18-34 year old men in order to encourage product trial. They also wanted to communicate ‘Frenchness’ as one of their values through a sports-based activity.
Octagon created a new property within the football environment (the Kronenbourg Cup) that ensured Kronenbourg could stand out in a very competitive market. Beach Soccer was identified as the innovative platform that could deliver for Kronenbourg. Octagon negotiated the exclusive event delivery rights to host the UK leg of the European Pro Beach Soccer League (EPBSL).
We secured Eric Cantona as an ambassador for Kronenbourg and integral part of an on-pack promotion that gave consumers the chance to watch the European Finals of the EPBSL in Monaco. The event was staged for three years, initially in Hyde Park and latterly on Brighton seafront, where a 3000 seat stadium was constructed.
Octagon fully event-managed the tournament involving six international teams, produced three days of live TV coverage for Sky and provided branded content for media and PR purposes.
The fully-integrated marketing campaign increased product trial, awareness of brand values and sales.