In a world of big brands with multiple sponsorship properties and business objectives, you can trust Octagon to deliver.
Increasingly, brands are committing to wide-ranging sponsorship programmes. These programmes are expected to deliver against a range of business objectives, from brand awareness and market positioning to differentiation, customer acquisition and retention.
Our focus is on delivering a unique, best-in-class service across our clients’ programmes, strategically working through-the-line to deliver against our clients objectives. A portfolio of memorable, measurable solutions, tailored to the client’s brand values, that work hard for the business.
We are trusted with everything from key stakeholder relationships and budget management to event execution and promotional PR activity.
How we’ve helped >>>
HSBC Golf
The challenge was to leverage the HSBC World Match Play sponsorship by creating a year-round marketing programme to clearly differentiate HSBC in golf and provide consumer promotions opportunities for the bank.
Building on HSBC’s positioning as ‘the world’s local bank’, Octagon identified the unique opportunity for HSBC to become golf’s leading top-to-bottom sponsor.
We created and, for five years, managed a programme that provided year-round market presence. It included HSBC Wee Wonders (the UK’s largest junior golf initiative), the HSBC Amateur Matchplay and the bank’s first ever uniform series of corporate golf events and in-branch and media promotions.
HSBC’s golf sponsorship was visible from grassroots to elite levels, clearly differentiating HSBC as a golf sponsor. The template for the programme was exported to North America and China whilst, back in the UK, the programme was the only UK golf sponsorship to receive multiple nominations for industry awards.
From a business perspective, through the creation of a proprietary tracker tool, we were able to accurately measure return on investment, which comfortably surpassed targets set by the bank.