Octagon is a trusted strategic advisor and consultant to blue chip clients and global brands.
Working alongside our clients, we create award-winning marketing and sponsorship strategies that engage consumer passions in the world of sport, music and entertainment.
We create programmes and identify executions that deliver against brand values and are measurable against business objectives. To achieve this, we audit existing portfolios, assess markets and opportunities and create bespoke sponsorship platforms.
Clients particularly value our collaborative, marketing-led approach and our in-depth sport, music and entertainment expertise.
We recognise that traditional demographics are no longer enough. Our unique insights into sport, music and entertainment – truly understanding fans and their passions – enable our clients to differentiate themselves and achieve ‘cut-through’ in a cluttered marketplace.
How we've helped >>>
Vodafone Live Music Strategy
The growth of new mobile technologies saw all the main telecommunications brands working with the music industry to exploit the digital revolution. This created a competitive, cluttered landscape and a demand for fresh and creative thinking.
Vodafone approached Octagon to help create a distinctive three year sponsorship strategy to improve brand preference and consideration in their 18–34 year old target market.
Octagon’s research and insight identified live music as the key strategic platform with new unique properties, artist partnerships, exclusive content and brand experiences at its heart. Critically, the spontaneity, passion and experiential nature of live music reflects Vodafone’s brand positioning - ‘Make The Most Of Now.’
In partnership with C4 and Initial, Octagon co-produced two bespoke live music properties - with Vodafone TBA and the Vodafone Live Music Awards fully integrated across the marketing mix. Artist partnerships with the likes of The Killers, Kanye West, Kaiser Chiefs, Razorlight and Snow Patrol provided Vodafone consumers with unique access to a world of experiences and interactive content.
The mobile phone played a critical role in the implementation of the strategy. Starting with innovative barcode text message ticketing, every TBA was then streamed live to mobile, whilst Vodafone live! sold full track music, video downloads, realtones and wallpapers from each performance.
By the end of year one, an exceptional level of performance was achieved against every KPI, from brand, revenue and industry credibility perspectives. Furthermore, music sponsorship activation consistently delivered ahead of targets for CRM, PR, online, mobile and internal campaigns.